Privacy Policy

When you use our services, you entrust us with your data. We understand that this is a great responsibility and are committed to protecting your data and ensuring that you retain control over it.

This privacy policy explains what data we collect, what purposes we use it for, and how you can update, manage, export, and delete your data.

This privacy policy informs you about the nature, scope, and purpose of the processing of personal data (hereinafter referred to as “data”) within our online services and the associated websites, functions, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as “online services”). Regarding the terminology used, such as “processing” or “controller,” we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible

Joachim Nusch,
Am Fließ 21,
50181 Bedburg-Kirchherten/Rhein-Erftkreis,
Tel.: +49 (0) 2463 997366 / -67,
Fax: +49 (0) 2463 9936337

Types of data processed:

– Inventory data (e.g., names, addresses).
– Contact data (e.g., email addresses, telephone numbers, dates of birth).
– Content data (e.g., text entries, photographs, videos).
– Usage data (e.g., websites visited, interest in content, access times).
– Meta/communication data (e.g., device information, IP addresses).

Categories of affected persons

Visitors and users of the online service (hereinafter we will refer to the persons concerned collectively as “users”).

Purpose of processing

– Provision of the online service, its functions and content.
– Responding to contact requests and communicating with users.
– Security measures.
– Audience measurement/marketing.

Terminology used

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

“Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data.

The term “controller” refers to the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

Relevant legal bases

In accordance with Article 13 of the GDPR, we inform you of the legal bases for our data processing. Unless otherwise stated in the privacy policy, the following applies: The legal basis for obtaining consent is Article 6(1)(a) and Article 7 of the GDPR; the legal basis for processing data to fulfill our services and implement contractual measures, as well as to respond to inquiries, is Article 6(1)(b) of the GDPR; the legal basis for processing data to comply with our legal obligations is Article 6(1)(c) of the GDPR; and the legal basis for processing data to protect our legitimate interests is Article 6(1)(f) of the GDPR. In the event that processing personal data is necessary to protect the vital interests of the data subject or another natural person, Article 6(1)(d) of the GDPR serves as the legal basis.

 

Cooperation with processors and third parties

If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit it to them or otherwise grant them access to the data, this is done only on the basis of a legal permission (e.g., if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract pursuant to Art. 6 para. 1 lit. b GDPR), if you have given your consent, if a legal obligation requires it, or on the basis of our legitimate interests (e.g., when using agents, web hosts, etc.).

If we commission third parties to process data on the basis of a so-called “data processing agreement”, this is done on the basis of Art. 28 GDPR.

Transfers to third countries

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)), or if this occurs in the context of using third-party services or disclosing or transferring data to third parties, this will only be done if it is necessary for the performance of our (pre-)contractual obligations, based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to legal or contractual permissions, we will only process or have data processed in a third country if the special requirements of Articles 44 et seq. of the GDPR are met. This means, for example, that processing is based on special guarantees, such as the officially recognized finding of a level of data protection equivalent to that of the EU (e.g., for the USA through the “Privacy Shield”) or compliance with officially recognized specific contractual obligations (so-called “standard contractual clauses”).

Rights of data subjects

You have the right to request confirmation as to whether personal data concerning you is being processed, and to access this data as well as further information and a copy of the data in accordance with Article 15 GDPR.

In accordance with Article 16 of the GDPR, you have the right to request the completion of your personal data or the rectification of inaccurate personal data concerning you.

In accordance with Article 17 GDPR, you have the right to request that the data in question be deleted without undue delay, or alternatively, in accordance with Article 18 GDPR, to request a restriction of the processing of the data.

You have the right to request access to the data concerning you that you have provided to us in accordance with Article 20 GDPR and to request its transmission to other controllers.

Furthermore, pursuant to Article 77 GDPR, you have the right to lodge a complaint with the competent supervisory authority.

Right of withdrawal

You have the right to withdraw your consent pursuant to Art. 7 para. 3 GDPR with effect for the future.

Right to object

You can object to the future processing of your personal data at any time in accordance with Article 21 of the GDPR. This objection can be made, in particular, against processing for direct marketing purposes.

Cookies and the right to object to direct marketing

Cookies are small files that are stored on users’ computers. Various types of information can be stored within cookies. A cookie primarily serves to store information about a user (or the device on which the cookie is stored) during or even after their visit to an online service. Temporary cookies, also known as “session cookies” or “transient cookies,” are deleted after a user leaves an online service and closes their browser. Such a cookie might, for example, store the contents of a shopping cart in an online store or a login status. “Permanent” or “persistent” cookies remain stored even after the browser is closed. These can, for example, save the login status so that users remain logged in when they return to the site after several days. Similarly, user interests can be stored in such a cookie for audience measurement or marketing purposes. Third-party cookies are cookies that are offered by providers other than the operator of the online service (otherwise, if they are only the operator’s own cookies, they are called first-party cookies).

We may use temporary and permanent cookies, and we explain this in our privacy policy.

If users do not wish to have cookies stored on their computer, they are asked to deactivate the corresponding option in their browser’s system settings. Stored cookies can be deleted in the browser’s system settings. Disabling cookies may lead to functional limitations of this online service.

You can generally object to the use of cookies for online marketing purposes with many services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ . Furthermore, you can prevent the storage of cookies by disabling them in your browser settings. Please note that this may prevent you from using all the features of this website.

Deletion of data

The data we process will be erased or its processing restricted in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated otherwise in this privacy policy, the data stored by us will be erased as soon as it is no longer required for its intended purpose and there are no legal obligations to retain it. If the data is not erased because it is required for other legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

In accordance with legal requirements in Germany, records must be retained for 6 years in particular pursuant to Section 257 Paragraph 1 of the German Commercial Code (HGB) (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years pursuant to Section 147 Paragraph 1 of the German Fiscal Code (AO) (books, records, management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.).

According to legal requirements in Austria, records must be retained for 7 years in particular pursuant to § 132 para. 1 BAO (accounting records, receipts/invoices, accounts, vouchers, business papers, statements of income and expenses, etc.), for 22 years in connection with real estate and for 10 years for documents relating to electronically supplied services, telecommunications, broadcasting and television services provided to non-entrepreneurs in EU member states and for which the Mini One-Stop Shop (MOSS) is used.

Hosting

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services, and technical maintenance services, which we use for the purpose of operating this online service.

In this process, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, prospective customers and visitors of this online service on the basis of our legitimate interests in the efficient and secure provision of this online service pursuant to Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).

Collection of access data and log files

We, or rather our hosting provider, collect data about every access to the server on which this service is located (so-called server log files) based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f GDPR. Access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address, and the requesting provider.

Log file information is stored for a maximum of 7 days for security reasons (e.g., to investigate misuse or fraud) and then deleted. Data that needs to be retained for evidentiary purposes is exempt from deletion until the respective incident has been fully resolved.

Agency services

We process our customers’ data within the scope of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services and training services.

In this process, we process inventory data (e.g., customer master data such as names or addresses), contact data (e.g., email addresses, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject matter of the contract, term), payment data (e.g., bank details, payment history), and usage and metadata (e.g., for the evaluation and performance measurement of marketing activities). We generally do not process special categories of personal data unless they are part of a commissioned processing activity. Data subjects include our customers, prospective customers, and their customers, users, website visitors, or employees, as well as third parties. The purpose of the processing is the provision of contractual services, billing, and our customer service. The legal bases for the processing are Art. 6 para. 1 lit. b GDPR (contractual performance) and Art. 6 para. 1 lit. f GDPR (analysis, statistics, optimization, security measures). We process data that is necessary for establishing and fulfilling the contractual services and indicate when providing this data is mandatory. Disclosure to external parties only occurs if it is necessary within the scope of a contract. When processing data entrusted to us within the scope of a contract, we act in accordance with the instructions of the clients and the legal requirements for commissioned data processing pursuant to Art. 28 GDPR and do not process the data for any purposes other than those stipulated in the contract.

We delete the data after the expiry of statutory warranty periods and similar obligations. The necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion occurs after their expiry (6 years, pursuant to Section 257 Paragraph 1 of the German Commercial Code (HGB), 10 years, pursuant to Section 147 Paragraph 1 of the German Fiscal Code (AO)). In the case of data disclosed to us by the client within the scope of a contract, we delete the data in accordance with the contract specifications, generally after the contract has ended.

Amazon Affiliate Program

Based on our legitimate interests (i.e., our interest in the economic operation of our online services within the meaning of Art. 6 para. 1 lit. f GDPR), we participate in the Amazon EU Partner Program, which is designed to provide a means for websites to earn advertising fees by placing advertisements and links to Amazon.de (so-called affiliate system). Amazon uses cookies to track the origin of orders. Among other things, Amazon can recognize that you clicked on the partner link on this website and subsequently purchased a product from Amazon.

Further information on data usage by Amazon and options to object can be found in the company’s privacy policy: http://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401 .

Registration function

Users can optionally create a user account. During registration, users will be informed of the required mandatory information. The data entered during registration will be used for the purpose of using the service. Users may be informed by email about service- or registration-related information, such as changes to the scope of services or technical issues. If users have terminated their user account, their data relating to the user account will be deleted, unless its retention is necessary for commercial or tax law reasons in accordance with Art. 6 Para. 1 lit. c GDPR. It is the users’ responsibility to back up their data before the end of the contract if they have terminated their account. We are entitled to irretrievably delete all user data stored during the contract period.

When you use our registration and login functions, as well as your user account, we store your IP address and the time of each action. This storage is based on our legitimate interests, as well as the user’s interest in protection against misuse and other unauthorized use. We generally do not share this data with third parties, unless it is necessary for pursuing our claims or we are legally obligated to do so pursuant to Art. 6 para. 1 lit. c GDPR. IP addresses are anonymized or deleted after a maximum of 7 days.

Contact

When you contact us (e.g., via contact form, email, telephone, or social media), the information you provide will be processed in accordance with Article 6(1)(b) GDPR for the purpose of handling your inquiry. Your information may be stored in a customer relationship management system (“CRM system”) or similar inquiry management system.

We delete inquiries when they are no longer needed. We review the necessity of retaining inquiries every two years; statutory archiving obligations also apply.

Comments and posts

When users leave comments or other contributions, their IP addresses are stored for 7 days based on our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR. This is done for our security in case someone leaves unlawful content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves could be held liable for the comment or contribution and are therefore interested in the author’s identity.

Comment subscriptions

Users can subscribe to follow-up comments with their consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR. Users will receive a confirmation email to verify that they are the owner of the email address provided. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information on how to unsubscribe. For the purpose of documenting user consent, we store the registration time along with the user’s IP address and delete this information when users unsubscribe.

You can unsubscribe from our newsletter at any time, i.e., withdraw your consent. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, in order to be able to prove previously given consent. The processing of this data is limited to the purpose of defending against potential claims. An individual deletion request is possible at any time, provided that the prior existence of consent is confirmed.

VG Wort / Scalable Central Measurement Method

We use the “Scalable Central Measurement Method” (SZM) of INFOnline GmbH (INFOnline GmbH, Brühler Str. 9, D-53119 Bonn) to determine statistical metrics for calculating the probability of texts being copied. Anonymous measurements are collected in this process. To recognize computer systems, the access measurement uses either a session cookie or a signature generated from various automatically transmitted information from your browser. IP addresses are processed only in anonymized form. The method was developed with data protection in mind. The sole purpose of the method is to determine the probability of individual texts being copied. Individual users are never identified. Your identity always remains protected. You will not receive any advertising through this system.

Many of our pages contain JavaScript calls that report access to the collecting society VG Wort. This allows our authors to participate in VG Wort’s distributions, which ensure the statutory remuneration for the use of copyrighted works in accordance with Section 53 of the German Copyright Act (UrhG).

Usage data and metadata of users are processed, whereby IP addresses are shortened and the measurement methods are pseudonymous. The shortened IP address is stored for a maximum of 60 days. The usage data in conjunction with a pseudonymous identifier is stored for a maximum of 6 months.

Users also have the option to opt out of data collection for the aforementioned purposes: https://optout.ioam.de . Further information can be found in INFOnline’s privacy policy: https://www.infonline.de/datenschutz/benutzer .

Newsletter

The following information explains the content of our newsletter, the registration, delivery, and statistical evaluation procedures, as well as your rights to object. By subscribing to our newsletter, you agree to receive it and to the procedures described.
Newsletter content: We send newsletters, emails, and other electronic notifications containing promotional information (hereinafter “newsletter”) only with the recipient’s consent or based on legal permission. If the content of the newsletter is specifically described during the registration process, this description is decisive for the user’s consent. Otherwise, our newsletters contain information about our services and our company.
Double opt-in and logging: Registration for our newsletter uses a double opt-in process. This means that after registering, you will receive an email asking you to confirm your registration. This confirmation is necessary to prevent anyone from registering with someone else’s email address. Newsletter registrations are logged to document the registration process in accordance with legal requirements. This includes storing the registration and confirmation times, as well as the IP address. Similarly, changes to your data stored with the shipping service provider will be logged.

Registration details: To subscribe to the newsletter, simply provide your email address. Optionally, you can also provide your name for personalized addressing in the newsletter.

Germany: The newsletter is sent and its success is measured on the basis of the recipients’ consent pursuant to Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 7 para. 2 no. 3 UWG or on the basis of the legal permission pursuant to § 7 para. 3 UWG.

The registration process is logged based on our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR. Our interest lies in the use of a user-friendly and secure newsletter system that serves both our business interests and meets user expectations, and also allows us to provide proof of consent.

Cancellation/Revocation – You can unsubscribe from our newsletter at any time, i.e., revoke your consent. You will find an unsubscribe link at the end of each newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, in order to be able to prove previously given consent. The processing of this data is limited to the purpose of defending against potential claims. An individual deletion request is possible at any time, provided that the prior existence of consent is confirmed.

Newsletter

The following information explains the content of our newsletter, the registration, delivery, and statistical evaluation procedures, as well as your rights to object. By subscribing to our newsletter, you agree to receive it and to the procedures described.
Newsletter content: We send newsletters, emails, and other electronic notifications containing promotional information (hereinafter “newsletter”) only with the recipient’s consent or based on legal permission. If the content of the newsletter is specifically described during the registration process, this description is decisive for the user’s consent. Otherwise, our newsletters contain information about our services and our company.
Double opt-in and logging: Registration for our newsletter uses a double opt-in process. This means that after registering, you will receive an email asking you to confirm your registration. This confirmation is necessary to prevent anyone from registering with someone else’s email address. Newsletter registrations are logged to document the registration process in accordance with legal requirements. This includes storing the registration and confirmation times, as well as the IP address. Similarly, changes to your data stored with the shipping service provider will be logged.

Registration details: To subscribe to the newsletter, simply provide your email address. Optionally, you can also provide your name for personalized addressing in the newsletter.

The newsletter is sent and its success is measured on the basis of the recipients’ consent pursuant to Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 107 para. 2 TKG or on the basis of the legal permission pursuant to § 107 para. 2 and 3 TKG.

The registration process is logged based on our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR. Our interest lies in the use of a user-friendly and secure newsletter system that serves both our business interests and meets user expectations, and also allows us to provide proof of consent.

Cancellation/Revocation – You can unsubscribe from our newsletter at any time, i.e., revoke your consent. You will find an unsubscribe link at the end of each newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, in order to be able to prove previously given consent. The processing of this data is limited to the purpose of defending against potential claims. An individual deletion request is possible at any time, provided that the prior existence of consent is confirmed.

 

Newsletter – Mailing service provider

Our newsletters are sent via the service provider “MailChimp,” a newsletter distribution platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the service provider’s privacy policy here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Framework and thus guarantees compliance with European data protection standards (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The service provider is used based on our legitimate interests pursuant to Art. 6 Para. 1 lit. f GDPR and a data processing agreement pursuant to Art. 28 Para. 3 Sentence 1 GDPR.

The email service provider may use recipient data in pseudonymized form, i.e., without linking it to a specific user, to optimize or improve its own services, for example, for the technical optimization of email delivery and the display of newsletters, or for statistical purposes. However, the email service provider does not use the data of our newsletter recipients to contact them directly or to share the data with third parties.

Newsletter – Performance Measurement

The newsletters contain a so-called “web beacon,” i.e., a pixel-sized file that is retrieved from our server, or, if we use a mailing service provider, from their server, when the newsletter is opened. During this retrieval, technical information such as browser and system information, as well as your IP address and the time of retrieval, are collected.

This information is used to technically improve our services based on technical data or target groups and their reading behavior, including their location (determined using their IP address) and access times. Statistical analysis also includes determining whether newsletters are opened, when they are opened, and which links are clicked. While this information can be technically associated with individual newsletter recipients, it is neither our intention, nor, if applicable, that of our email service provider, to monitor individual users. Rather, the analyses help us understand our users’ reading habits and tailor our content accordingly, or send different content based on their interests.

Jetpack (WordPress Stats)

Based on our legitimate interests (i.e., our interest in analyzing, optimizing, and operating our online services economically, in accordance with Article 6(1)(f) of the GDPR), we use the Jetpack plugin (specifically the “WordPress Stats” feature), which integrates a tool for statistically evaluating visitor traffic and is provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses so-called “cookies,” text files that are stored on your computer and enable an analysis of your use of the website.

Automattic is certified under the Privacy Shield agreement and thus guarantees compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active ).

The information generated by the cookie about your use of this website is stored on a server in the USA. Usage profiles may be created from the processed data, but these are used solely for analysis and not for advertising purposes. Further information can be found in Automattic’s privacy policy: https://automattic.com/privacy/ and in the Jetpack cookie policy:  https://jetpack.com/support/cookies/ .

Google Analytics

Based on our legitimate interests (i.e., our interest in analyzing, optimizing, and operating our online services economically, in accordance with Article 6(1)(f) of the GDPR), we use Google Analytics, a web analytics service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie about users’ use of the online services is generally transmitted to and stored on a Google server in the USA.

Google is certified under the Privacy Shield agreement and thereby guarantees compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).

Google will use this information on our behalf to evaluate users’ use of our online services, to compile reports on activity within these online services, and to provide us with other services related to the use of these online services and internet usage. Pseudonymous user profiles may be created from the processed data.

We only use Google Analytics with IP anonymization enabled. This means that Google shortens the IP address of users within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent the storage of cookies by adjusting their browser settings; furthermore, users can prevent Google from collecting and processing data generated by the cookie and related to their use of the online service by downloading and installing the browser plugin available at the following link:  http://tools.google.com/dlpage/gaoptout?hl=de .

Further information on data usage by Google, settings and opt-out options can be found on Google’s websites:  https://www.google.com/intl/de/policies/privacy/partners  (“How Google uses data when you use our partners’ sites or apps”),  http://www.google.com/policies/technologies/ads  (“How Google uses data for advertising”),  http://www.google.de/settings/ads  (“Manage the information Google uses to show you ads”).

Facebook Pixel, Custom Audiences and Facebook Conversion

Within our online services, we use the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are located in the EU, by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), based on our legitimate interests in the analysis, optimization and economic operation of our online services and for these purposes.

Facebook is certified under the Privacy Shield agreement and thus offers a guarantee of compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active ).

With the help of the Facebook pixel, Facebook can identify visitors to our website as a target audience for displaying advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook pixel to show the Facebook Ads we place only to Facebook users who have shown an interest in our website or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites they visit) that we transmit to Facebook (so-called “Custom Audiences”). We also use the Facebook pixel to ensure that our Facebook Ads correspond to the potential interests of users and are not perceived as intrusive. Furthermore, the Facebook pixel allows us to track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).

Facebook processes data in accordance with its Data Policy. General information on how Facebook ads are displayed can be found in Facebook’s Data Policy:  https://www.facebook.com/policy.php . Specific information and details about the Facebook Pixel and how it works can be found in Facebook’s Help Center: https://www.facebook.com/business/help/651294705016616 .

You can object to the collection of data by the Facebook pixel and the use of your data for displaying Facebook ads. To adjust which types of ads are displayed to you on Facebook, you can visit the page provided by Facebook and follow the instructions for managing your ad preferences:  https://www.facebook.com/settings?tab=ads . These settings are platform-independent, meaning they apply to all devices, such as desktop computers and mobile devices.

You can also object to the use of cookies for audience measurement and advertising purposes via the deactivation page of the Network Advertising Initiative ( http://optout.networkadvertising.org/ ) and additionally the US website ( http://www.aboutads.info/choices ) or the European website ( http://www.youronlinechoices.com/uk/your-ad-choices/ ).

Online presence on social media

We maintain online presences within social networks and platforms to communicate with customers, prospects, and users active there and to inform them about our services. When accessing these networks and platforms, the terms and conditions and data processing policies of their respective operators apply.

Unless otherwise stated in our privacy policy, we process user data when users communicate with us within social networks and platforms, e.g. by posting on our online presences or sending us messages.

Integration of third-party services and content

Within our online services, we use content or service offerings from third-party providers based on our legitimate interests (i.e., interest in the analysis, optimization and economic operation of our online services within the meaning of Art. 6 para. 1 lit. f. GDPR) in order to integrate their content and services, such as videos or fonts (hereinafter referred to collectively as “Content”).

This always requires that the third-party providers of this content are aware of the users’ IP addresses, as they could not send the content to their browsers without them. The IP address is therefore necessary for displaying this content. We strive to use only content from providers who use the IP address solely for delivering the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. These pixel tags allow information such as visitor traffic on the pages of this website to be analyzed. The pseudonymized information can also be stored in cookies on the users’ devices and may include, among other things, technical information about the browser and operating system, referring websites, time of visit, and other information about the use of our online services, as well as be combined with such information from other sources.

Vimeo

We can embed videos from the platform “Vimeo” provided by Vimeo Inc., Attention: Legal Department, 555 West 18th Street, New York, NY 10011, USA. Privacy policy: https://vimeo.com/privacy .

YouTube

We embed videos from the platform “YouTube” provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/ , Opt-out: https://adssettings.google.com/authenticated .

Google Maps

We integrate maps from the “Google Maps” service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/ , Opt-out: https://adssettings.google.com/authenticated .

Google Fonts

We integrate fonts (“Google Fonts”) from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/ , Opt-out: https://adssettings.google.com/authenticated .

Google reCaptcha

We integrate the bot detection function, e.g., for entries in online forms (“ReCaptcha”), from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/ , Opt-out: https://adssettings.google.com/authenticated .

Use of Facebook Social Plugins

Based on our legitimate interests (i.e., our interest in analyzing, optimizing, and operating our online services economically, in accordance with Article 6(1)(f) of the GDPR), we use social plugins (“plugins”) from the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can display interactive elements or content (e.g., videos, graphics, or text posts) and are recognizable by one of the Facebook logos (a white “f” on a blue tile, the terms “Like” or “Gefällt mir,” or a “thumbs up” icon) or are marked with the addition “Facebook Social Plugin.” The list and appearance of the Facebook social plugins can be viewed here:  https://developers.facebook.com/docs/plugins/ .

Facebook is certified under the Privacy Shield agreement and thus offers a guarantee of compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active ).

When a user accesses a feature of this online service that contains such a plugin, their device establishes a direct connection to Facebook’s servers. The plugin’s content is transmitted directly from Facebook to the user’s device and integrated into the online service. Usage profiles of users can be created from the processed data. We therefore have no control over the scope of data that Facebook collects using this plugin and are informing users accordingly, based on our current knowledge.

By integrating these plugins, Facebook receives information that a user has accessed the corresponding page of the website. If the user is logged into Facebook, Facebook can associate the visit with their Facebook account. When users interact with the plugins, for example, by clicking the Like button or leaving a comment, the corresponding information is transmitted directly from their device to Facebook and stored there. Even if a user is not a member of Facebook, it is still possible that Facebook will learn and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany.

The purpose and scope of data collection and the further processing and use of data by Facebook, as well as the related rights and settings options for protecting users’ privacy, can be found in Facebook’s privacy policy:  https://www.facebook.com/about/privacy/ .

If a user is a Facebook member and does not want Facebook to collect data about them via this website and link it to their Facebook profile data, they must log out of Facebook and delete their cookies before using our website. Further settings and options to object to the use of data for advertising purposes are available within the Facebook profile settings:  https://www.facebook.com/settings?tab=ads  or via the US website  http://www.aboutads.info/choices/  or the EU website  http://www.youronlinechoices.com/ . These settings are platform-independent, meaning they apply to all devices, such as desktop computers and mobile devices.

Twitter

Our website may include features and content from the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. This may include content such as images, videos, or text, as well as buttons that allow users to express their approval of the content, follow the content creators, or subscribe to our posts. If users are members of the Twitter platform, Twitter can associate the access of the aforementioned content and features with their Twitter profiles. Twitter is certified under the Privacy Shield Framework and thus guarantees compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active ). Privacy policy: https://twitter.com/de/privacy , Opt-out: https://twitter.com/personalization .

Instagram

Our website may include features and content from the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. This may include content such as images, videos, or text, as well as buttons that allow users to express their appreciation for the content, follow the content creators, or subscribe to our posts. If users are members of the Instagram platform, Instagram may associate the access of the aforementioned content and features with their Instagram profiles. Instagram’s privacy policy can be found here: http://instagram.com/about/legal/privacy/ .

Pinterest

Our website may include features and content from the Pinterest service, offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA. This may include content such as images, videos, or text, as well as buttons that allow users to express their appreciation for the content, follow the content creators, or subscribe to our posts. If users are members of the Pinterest platform, Pinterest may associate the access of the aforementioned content and features with their Pinterest profiles. Pinterest’s privacy policy can be found here: https://about.pinterest.com/de/privacy-policy .

Xing

Our website may include features and content from the Xing service, offered by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. This may include content such as images, videos, or text, as well as buttons that allow users to express their approval of the content, subscribe to the content creators, or subscribe to our posts. If users are members of the Xing platform, Xing may associate the access of the aforementioned content and features with their Xing profiles. Xing’s privacy policy can be found here: https://www.xing.com/app/share?op=data_protection .

LinkedIn

Our website may include features and content from the LinkedIn service, offered by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. This may include content such as images, videos, or text, as well as buttons that allow users to express their approval of the content, follow the content creators, or subscribe to our posts. If users are members of the LinkedIn platform, LinkedIn can associate the access of the aforementioned content and features with their LinkedIn profiles. LinkedIn’s privacy policy can be found here: https://www.linkedin.com/legal/privacy-policy . LinkedIn is certified under the Privacy Shield Framework and thus guarantees compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active ). Privacy Policy: https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out .

Created with Datenschutz-Generator.de by Attorney Dr. Thomas Schwenke

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